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Placing a site on Google might seem basic. However, there are lots of factors that affect when getting a place amongst the first outcomes of the search engine. These are a few of the modifications that will mark the future of SEO:

Select your keywords well

Keyword research (or keyword research study) is a essential action in any technique. This is not a novelty in SEO trends in 2020, however it is still among the stages to which we should pay more attention. Prior to beginning to create content for your website, you ought to study in depth what sort of terms are the most demanded by your audience and what words interest you the most when it comes to placing your business. There are tools, mostly paid, that can assist you reach these conclusions, however the concept is to go to an SEO professional who takes care of this stage for you. As soon as the investigation is done, you will have two groups of keywords:

Those of the head. Typically they match the 3 or 4 words that best define your service. The rational thing is to book the most prominent locations on the web.

Those of the long tail. They are not constantly provided the significance they deserve, but they are fundamental in your strategy. In truth, 77% of the traffic that reaches your website does so through these keywords, which are defined by being a lot more specific and having less competitors Formulas like "Where to purchase sports clothes on the Internet?" Or "Tips to pick your sports devices" are two types of long tail keywords that will help you get quality traffic.

Examine your competitors.

Not just do you have to take into account what users are looking for when we talk about SEO. Investigate in the search engine itself, search SERPs and see what results Google returns. This way you will have the ability to understand what your competition does, identify mistakes in its strategy and make the most of them to strengthen your web positioning.

To start with, naturalness

You need to not be consumed with Google's suggestions when it comes to producing content to work on your SEO placing. They will detect it and penalize you for it if you compose just believing about the search engines. Prioritize naturalness, write with the user in mind and prevent black hat SEO practices that will just harm your method.

One of the most typical is the keyword stuffing (or extreme use of keywords within the content of a site to attempt to give more significance). Google detests this over-optimization. There is no portion that defines a perfect number of keywords, although it is often stated that it is suggested that they do not go beyond 3% of the total text. a page with useful, well-structured and original details will be becreative.digital/ more dependable for Google and will have priority over an insubstantial one that repeats a certain word a lot.

Semantic material: your new friend

In line with the above, because Google released its Hummingbird algorithm, the semantic content started to get vital significance within the recommendations of organic positioning. Composing for humans and not for search engines is one of the main maxims of SEO, and here enters into play a extremely crucial idea: polysemy. Progressively, Google is able to comprehend the semantic relationship in between words, no matter variations of gender, number or spoken conjugation. For that factor, it does not make sense to bank on various pages for keywords that have very little distinctions in between them. The ideal thing is to optimize each page around a series of words connected to each other at a semantic level, have fun with the synonyms and constantly put yourself in the place of the users.

Rich bits to make you see

The actual translation of snippet is a fragment. If we talk about SEO, the snippet is the extract of our site that Google reveals in the search results page. It is composed of a title, a description, and a URL. If this is appealing, detailed and also draws the user's attention, your CTR (or the user clicks rate to your website) will enhance really considerably. Rich bits (or abundant snippets) are a really helpful resource to accomplish this visual impact. They are achieved

Google started to provide value to this type of format in 2013 and its value has actually not stopped growing till today, so it might not be missing out on from our list of SEO patterns in 2020. There are lots of types of snippets: events, people, products, recipes, videos, lists ... The most ingenious is what is referred to as Rank # 0, a format that appears above the natural outcomes. Another example is the Knowledge Graph, like the one in the previous image, which typically appears when trying to find an artist, a music group, a film ... There are numerous methods to execute them and most require a minimum knowledge of programs and web development, however the effort It will deserve it.

The value of loading speed

The filling speed or WPO of a website is vital for SEO positioning. As of June of this year, Google will offer top priority to sites whose mobile loading speed is outstanding. If this is higher than 2-3 seconds, users will leave the page before viewing the material and Google will punish you. There are lots of factors that influence this criterion: the images, the style of the web, hosting, the code itself ... This 2020 will be more essential than ever to have them all under control.

Placing a site on Google may seem basic. Investigate in the search engine itself, see and search serps what results Google returns. When it comes to developing content to work on your SEO placing, you should not be consumed with Google's recommendations. If we talk about SEO, the snippet is the extract of our website that Google shows in the search results. Google began to give value to this type of format in 2013 and its value has not stopped growing till today, so it could not be missing out on from our list of SEO trends in 2020.